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Very believably the coolest new dimension of Google Checkout are the wizardly badges that occur on the AdWords ads on Google.com. These are icons that, once you've set everything up exactly and the starts chain up, speak about the international that you are a Google Checkout commercial.

You can see what the Google Checkout badges aspect similar by looking at the demo, Why Google Checkout? on Google's site:

Why is this important? Google's intelligent seems to be that by investing its brand, consumers will get going to trust Google much than the effective commercial. And by controlling the human suffer on bourgeois websites, multiparty with an ever so graceful check-out procedure activity (not relatively one click, but darn walk-to) consumers will originate to "feel good" around purchase through with Google ... which will, in turn, evenly actuation much sales finished participating websites.

Consumers will initiate to aspect for - and holding - that minute Google Checkout icon. And that means, for you: more qualified clicks, a greater transformation (customers know that at hand is thing to buy on your website) and, ultimately, more gross sales.

I assume that, in the long-lasting run, this strategy will carry out. Merchants that ballyhoo with AdWords (as a figure of the mercantilism strategies suggest, i.e. Google Cash ) that don't use Google Checkout will end up paying more per sale: difficult CPC's, degrade conversions, and high process fees ... will join together to driving force those companies to Google Checkout ... or out of AdWords all.

Will this strategy succeed? Only juncture will make clear to. However nowadays I'm having a bet that, to be a executable AdWords competitor, Google Checkout will be required. Are you waiting for the challenge?