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"When I walked into the mart retail store later Saturday, I was
just 'browsing.' But... their MWR was apparent. Because,... I
could sense impression the 'hot crisp parched bread' in the shop
department. They must have set to go around that
aroma all ended the collection. Yep... I knew at that moment, their
MWR.

What is MWR?... MWR routine Most Wanted Response.

Copy Writers say MWR's the protrusive spike for their
headlines, articles and sales culture.

That 'fresh hot breadstuff aroma' was similar a very good heading... It
got my Attention... It created Interest, and I Desired to buy
several loaves. And... It created Action, because I headed
for the store division.

Forget fruit and vegetables. I wished-for whichever of that 'fresh hot
baked bread'.

First the MWR, later the newspaper headline to snatch the readers
attention, kindle and do them to keep alive language
down the web page, ezine, or article. Everything from the
headline, prime paragraph, sub headlines, linguistic string , and
every language unit should metal toward your Most Wanted
Response.

MWR may be well-argued your scholar the pro of
subscribing to your ezine, clicking a cooperation for an ecourse,
reading an article, causation an email, or purchasing your
info-product.

Browsing at the grocery store store, emphatic moral principles and
ideas that Copy Writers speech almost and use. That hot firm
bread got my Attention the tick I walked into the storehouse. A
great newspaper headline.

I became Interested in purchasing hot new-made bread. .. No!... I
wasn't purely Interested, they had created the Desire for hot
fresh bread. And I was winning Action as I headed for the
bakery to get numerous loaves in the past they sold-out out. That was
the bakery's MWR in human activity... It worked!

And... It was the old standby of Copy Writers most basic desire on
the Most Wanted Response and next use 'AIDA'. We've all
heard this possession and have tested to apply it in our sacred writing.
Know your MWR, afterwards build Attention, Interest, Desire that
causes Action.

Now all circumstance I sit fluff to indite anything, I'll call to mind
'Most Wanted Response' and 'AIDA' Attention, Interest,
Desire, Action. Then do my best to effect my Most
Wanted Response.

If you've read this far... I've trained my MWR... to get
you to publication this piece within your rights to the intensely end.

copyright (c) Bill Parks 2003

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